Hell's Kitchen
Ever wonder about the stories
behind some of America’s favorite junk foods? Maybe you shouldn’t, given how
scary some of them can be. Here’s a selection of food-related entries from The
Encyclopedia of Guilty Pleasures. You may never look at deviled ham the
same way again.
Bac-Os: The idea of putting a pork product into a sprinkle can
sounds like the ultimate guilty pleasure. Alas, it isn’t. There’s no bacon in
Bac-Os. This General Mills staple is made of flavored soy. Vegetarians love it.
It’s even kosher. Somehow, we feel betrayed.
Boone’s Farm Strawberry
Hill: The motto of this, the official
high school party beverage of the ’70s, should have been, “Fly now, pay later.”
Strawberry Hill, not unlike its bastard redneck cousin, Country Kwencher, was
sweeter than a stack of Hannah Montana DVDs and cheap as a six-pack of domestic
beer. But inexperienced drinkers (and almost anyone who touched this stuff was
inexperienced, because grownups had the cash and smarts to get something
better) often found themselves weathering morning-after headaches and retching
bouts that they would remember for the rest of their lives. And it’s no wonder.
These “wines” came from the darkest, most low-rent corner of the vineyards of
Ernest and Julio Gallo, the same folks who proudly market such illustrious
brands as Ripple and Thunderbird.
Chef Boyardee: The real Chef Hector Boiardi was born in Italy in 1898
and made a name for himself at the Ritz-Carlton and other restaurants in New
York City and beyond. He even catered President Woodrow Wilson’s wedding. Now
his Americanized name is synonymous with canned pasta that carries upward of
1,190 mg of sodium per serving. It’s had to imagine a more textbook example of
entropy. Still, his ravioli is pretty good with a side of white bread and
butter.
Cool Whip: Introduced in 1966 as the first nondairy whipped
topping, Cool Whip hit its stride during the 1970s when Mrs. Sarah Tucker, a
fictional commercial character, started using it in fancy desserts at her
quaint country inn. “If Mrs. Tucker can serve it to her guests,” a willing
nation said, “why can’t I plop it on my Jell-O?” Although Sarah Tucker hasn’t
been heard from in years, her real-life counterpart, actress Marge Redmond,
best known as one of the earthbound sisters on The Flying Nun, still gets an
occasional movie gig. More important for food lovers, Cool Whip continues to
expand its line (one recent addition is French Vanilla) offering even more
options for potluck dinner invitees who draw the “dessert” card.
Peeps: Even though these chick-shaped marshmallow treats are
possibly the most inconsequential thing one could receive in an Easter basket,
they’ve been a holiday staple since their invention in 1953. These days their
maker, Just Born, Inc., turns them out year round in a variety of shapes,
including bats for Halloween and hearts for Valentine’s Day. The company’s
Bethlehem, Pennsylvania plant pops out Peeps at the rate of 3,800 per minute,
or 1 billion each year. Which means there must be a huge demand for a
confection that tastes like a sugar-coated packing peanut. True connoisseurs
freeze them before eating.
Ramen Noodles: Since the 1980s American college students have
subsisted on ramen, a Chinese-style wheat noodle that’s as popular in Japan
(indeed, perhaps more so) as in America. The big difference is that while the
Japanese enjoy freshly prepared noodles served in restaurants, Americans eat
them in deep-fried blocks whose chief advantages are speed of preparation (drop
them in boiling water and you’re dining in three minutes), flavor (anything
containing approximately 8 grams of fat per serving and 900 milligrams of salt
can’t taste bad), and low, low price (costing as little as 10 cents per
plastic-wrapped portion, ramen noodles can keep a student alive for a week on
change scrounged from the dorm lobby’s couch). Living on a diet of these during
college is like drinking yourself blind every weekend: It’s a rite of passage.
Underwood Deviled
Ham: This meal of last
resort (try it spread on Club Crackers) was developed by the Underwood Company,
founded in 1822 and famous throughout the 19th century for its
tinned goods. For decades, one wouldn’t think of, say, jumping on a
California-bound wagon without first stocking up on cans of Underwood mackerel,
pickles, oysters, and other such delicacies. But it wasn’t until 1868 that the
sons of the company’s founder, William Underwood, developed a special ham
spread using a process they called “deviling.” These days that spread (and its
logo, the Underwood devil, which at more than a century of age is the oldest
trademark still in use in the United States) is the company’s sole claim to
fame -- not surprising, considering that its other offerings include liver
pate, liverwurst, and roast beef spread.